THE FUTURE OF DIGITAL COMMUNICATION CURRENT COMMUNICATION BEHAVIORS Yet, younger participants place relatively high value on B2C emails compared to older generations and compared to all other types of email communication. Gen Z Millennial Gen X Index to Index to Index to Total Total Total C2C 43% 86 45% 89 59% 118 AL I 34% 116 28% 95 28% 96 T B2C Essential Essential Essential ESSEN B2B Individual 26% 62 52% 124 42% 98 B2B Company 15% 62 27% 114 25% 108 C2C 47% 83 50% 89 68%120 T N B2C 36% 113 30% 95 31% 98 A T Important Important Important OR B2B Individual 26% 66 47% 118 41% 102 P IM B2B Company 16% 66 27% 114 25% 105 CURRENT CATEGORY ENGAGEMENT (EMAIL TYPE) Q3B/Q4B / Thinking specifically about email, which of the following forms that you use is essential/important to your life? / 19 +