THE FUTURE OF DIGITAL COMMUNICATION CURRENT COMMUNICATION BEHAVIORS Email is primarily a vehicle for work exchanges, particularly for sharing documents, scheduling meetings and communicating about work generally. 48% 37% 41% 24% 23%26% 23%27% 23%23% 25% 16% 14% 18% 14%15%16% 14% 12% 8% 5% Sharing an article Sharing baby or Sharing fun Sharing a video Catching up Having a long Having a quick or other site family photos photos conversation conversation SHARING SOCIALIZING 77%73% 67% 65% 61% 61% 58% 55% 56% 52% 52%53% 47% 48% 50% 44% 42% 36% 40% 38% 31% 30% 32% 31% 29% 27% 15% 16% 16% 9% Sharing a Scheduling a Communicating Collaborating on Inviting someone Networking Coordinating Making plans Inviting someone Making plans document or meeting about work projects to a work event within a large, with a large to a personal with a small report diverse group of group event group people PROFESSIONAL COMMUNICATIONS MAKING PLANS Gen Z Millennial Gen X TOTAL PLATFORM/CONTENT PREFERENCES FOR EMAIL Q1A / Below is a list of different reasons you might communicate with others. For each one, please indicate which tool you use. / 20 +