THE FUTURE OF DIGITAL COMMUNICATION THE DIGITAL COMMUNICATION HORIZON Specifically, Gen Z is more confident than any other generation that their email communication will increase next year. In the next year Gen Z Millennial Gen X Decrease Stay the Increase Decrease Stay the Increase Decrease Stay the Increase same same same Professional emails between me and companies connected to 8% 46% 46% 7% 56% 36% 11% 68% 21% my occupation Professional emails between me and people I work with 9% 40% 51% 7% 54% 38% 11% 67% 22% Advertising or marketing emails from companies sending me 14% 47% 39% 10% 55% 34% 12% 60% 28% information or coupons Personal emails between me and individual people I know 19% 51% 30% 16% 58% 26% 18% 63% 19% (outside of work) FUTURE CATEGORY ENGAGEMENT Q9/Q10 / Thinking ahead, how much more or less do you think you’ll be using each of these forms of communication in the next year/next 5 years? / 29 +