THE FUTURE OF DIGITAL COMMUNICATION THE DIGITAL COMMUNICATION HORIZON Email communications of all types exhibit strong staying power! The vast majority of respondents believe their email usage (regardless of type) is going to stay the same or increase in the near future. Increase a lot 11% 12% 10% 13% 8% 10% 6% 7% Increase a little 22% 23% 25% 25% 23% 18% 19% 24% Stay the same 59% 54% 56% 53% 56% 55% 59% 59% Next Next 5 Next Next 5 Next Next 5 Next Next 5 1 2 3 4 5 6 7 8 9 10 11 year years year years year years year years Professional emails Professional emails Advertising or marketing Personal emails between between me and companies between me and people I emails from companies me and individual people I connected to my occupation work with sending me information or know (outside of work) coupons Stay the same or 91% 90% 91% 90% 88% 88% 83% 84% increase FUTURE CATEGORY ENGAGEMENT Q9/Q10 / Thinking ahead, how much more or less do you think you’ll be using each of these forms of communication in the next year/next 5 years? / 28 +