THE FUTURE OF DIGITAL COMMUNICATION THE DIGITAL COMMUNICATION HORIZON This increase is anticipated to be even greater when looking ahead 5 years from now. Gen Z – more than Millennials or Gen X – believes that B2B and B2C email usage will continue to grow. In the next 5 years Gen Z Millennial Gen X Decrease Stay the Increase Decrease Stay the Increase Decrease Stay the Increase same same same Professional emails between me and companies connected to 11% 34% 55% 9% 53% 38% 12% 67% 21% my occupation Professional emails between me and people I work with 9% 34% 57% 9% 51% 40% 11% 66% 23% Advertising or marketing emails from companies sending me 13% 45% 42% 11% 54% 35% 12% 61% 27% information or coupons Personal emails between me and individual people I know 17% 48% 35% 16% 59% 25% 16% 65% 19% (outside of work) FUTURE CATEGORY ENGAGEMENT Q9/Q10 / Thinking ahead, how much more or less do you think you’ll be using each of these forms of communication in the next year/next 5 years? / 30 +