THE FUTURE OF DIGITAL COMMUNICATION CRITICAL EMAIL INFLUENCES Though email’s pervasiveness and growth overall is clear, that trend doesn’t hold for every single person. Among that minority, the greatest reasons are people turning to text, social media and other communication forms. Using text messaging more 42% “I use e-mail a lot more to get notifications from stores or Using more social media (general) 17% real estate sites and such. But with family and friends, most of my e-mail conversations seem to be drifting to Use of other communication forms 11% text.” (video chat, phone) ◤ Using communication apps more 10% (WhatsApp, FB Messenger) GEN X Professional (job/ work) 8% Found more efficient ways to 7% communicate (general) Sending/Receiving less emails 5% “Everyone has some sort of social media account and (general) it's easy to find them on there. I mainly use my email for Changes to email habits (less time, 5% promos at stores.” not going through emails regularly) Email became ineffecient (spam, 3% ◤ too many emails, too slow) MILLENNIAL Education (school/ college) 1% B2C emails 1% REASON FOR EMAIL DECREASE Q6A / You mentioned that your use of email has decreased, what is the reason for that? (Coded open-ended response) / 42 +