THE FUTURE OF DIGITAL COMMUNICATION CRITICAL EMAIL INFLUENCES Respondents told us that increased email usage results mostly from their jobs and school. They also indicated that B2C emails are driving usage. “I’m using my emails more for business as my career progresses.” Professional (job/ work) 45% ◤ MILLENNIAL Increased use of email (general) 11% B2C emails (promos, subscription, 10% billing) “I've started interacting with companies (like survey Education (school/ college) 10% companies) that email me things such as rewards or offers.” ◤ Personal life 7% GEN Z Good way to communicate (general) 6% Generally increased, but use it in “I returned to school for my PhD, and email is essential combination with other 5% in communicating with my professors, my advisory communication forms board, and often my family to be quick about getting in More efficient than other forms of touch and updating them on things, rather than making communication (record, more 4% phone calls, which I don't enjoy.” organized, better access) ◤ REASON FOR EMAIL INCREASE GEN X Q6A / You mentioned that your use of email has increased, what is the reason for that? (Coded open-ended response) / 41 +