THE FUTURE OF DIGITAL COMMUNICATION CRITICAL EMAIL INFLUENCES Digital communication behaviors are rapidly changing, in large part due to demand for convenience and more visual communication. “With my smartphone, it is easier for me to “Increased text and use of social media, I.e. Instagram. People share communicate online. Therefore, I spend more time on more pictures and videos with each other digitally and communicate with social media platforms.” each other in person less.” ◤ ◤ GEN Z MILLENNIAL “I have gone from a person who does not snapchat to “The biggest change in my digital communication is probably my ability to one who loves it more than any other form of communicate using multiple methods of communication -phone, text, communication. I was once almost all iMessage but FB messenger, etc. I don't prefer just one, I use them all because they're the visual photo as a part of the message is so much all needed for different uses.” better than any regular text.” ◤ ◤ MILLENNIAL GEN Z “I got a smart phone which allows me to use “It's faster and more reliable to send emails and much easier to messenger and snapchat and other apps.” communicate online than in the past.” ◤ ◤ GEN Z GEN X BIGGEST CHANGE TO COMMUNICATING DIGITALLY Q6B / What would you say the biggest change has been in the way you communicate digitally in the past few years? / 43 +
SendGrid + eggstrategy: The Future of Digital Communication Page 42 Page 44