THE FUTURE OF DIGITAL COMMUNICATION CRITICAL EMAIL INFLUENCES Regardless, all generations view email as an integral part of their digital communication portfolio that won’t waver. “I definitely communicate more professionally through “Communicationwith my co-workers at my current job is primarily email.” through email. I also started a graduate program where a lot of ◤ communication is through email.” GEN Z ◤ MILLENNIAL “The use of email. The transition from high school to college had me using email once a week to a couple “More email and texting, less talking on the phone. Also advertising my times a day.” own business (social media posts).” ◤ ◤ GEN Z GEN X “Using my phone for more, even email. More on the “I handle a lot more of my communication needs by email instead of go format.” phone call, which is what I used to do.” ◤ ◤ MILLENNIAL GEN X BIGGEST CHANGE TO COMMUNICATING DIGITALLY Q6B / What would you say the biggest change has been in the way you communicate digitally in the past few years? / 44 +

SendGrid + eggstrategy: The Future of Digital Communication - Page 44 SendGrid + eggstrategy: The Future of Digital Communication Page 43 Page 45