THE FUTURE OF DIGITAL COMMUNICATION CURRENT COMMUNICATION BEHAVIORS There is also an overwhelming preference for email when used for company- to-consumer interactions. TOTAL 70% Email 72% 74% 79% Emails Physical things in the mail (e.g. 34% promotions, catalogs) 43% 41% 44% Physical things in the mail (e.g. promotions, catalogs) 31% Ads when I'm on social media (e.g. 26% 24% Facebook, Snapchat) 18% AdswhenI'monsocialmedia(e.g. Facebook, Snapchat) 27% Ads when I'm browsing the internet 19% 20% 17% AdswhenI'mbrowsingtheinternet 20% Notifications from company apps on 19% 17% my phone 13% Notifications from company apps on my phone 12% Ads via text message on my phone 12% 12% 11% Adsvia text message on my phone Gen Z Millennials Gen X COMPANY TO CONSUMER INTERACTION PREFERENCES Q2B / Which of these are your preferred methods for a company to interact with you? + / 21