THE FUTURE OF DIGITAL COMMUNICATION CRITICAL EMAIL INFLUENCES We confirmed this insight when we isolated the attitudes that people are likely to have across various digital communication forms. Email Instagram Twitter Snapchat PREDICTORS PREDICTORS PREDICTORS PREDICTORS ‣ I place a lot of value on having ‣ I place a lot of value on having ‣ I place a lot of value on having ‣ I place a lot of value on having time to myself time to myself time to myself time to myself PROHIBITORS ‣ I have a large network of friends ‣ I have a large network of friends ‣ I have a large network of friends ‣ I like to forge my own path, free that I hang out with I hang out with I hang out with from the influence of others ‣ I rely on social media to stay ‣ I write online reviews about ‣ I rely on social media to stay ‣ I prefer to keep my opinions to current things or experiences I’ve tried current myself PROHIBITORS ‣ I rely on social media to stay PROHIBITORS ‣ I rely on social media to stay ‣ Basic technology is all I need, current ‣ I prefer to relax at home than go current the super high-tech stuff isn’t for ‣ I pride myself on being in the out on weekends me know about the latest and ‣ I write online reviews about greatest technology out there things or experiences I’ve tried PROHIBITORS ‣ Basic technology is all I need, ‣ I prefer to keep my opinions to the super high-tech stuff isn’t for myself me ‣ Basic technology is all I need, the super high-tech stuff isn’t for me ATTITUDES ASSOCIATED WITH CURRENT DIGITAL COMMUNICATION BEHAVIORS / 35 +