THE FUTURE OF DIGITAL COMMUNICATION CRITICAL EMAIL INFLUENCES In our qualitative immersion, we captured longevity of digital communications and discovered that email is constant and important, while various social media apps are perceived as fleeting. IMPORTANT Voice/ Video Chat Email G Text CO N NS TI Facebook T E A E NT FL Instagram Twitter Snapchat FUN LONGEVITY OF DIGITAL COMMUNICATION BEHAVIORS Qualitative Consumer Immersion / 34 +