THE FUTURE OF DIGITAL COMMUNICATION CRITICAL EMAIL INFLUENCES Apps that are perceived as more fleeting are defined by narrower, transient and more life stage-centric attitudes that are likely to change over time. Email Instagram Twitter Snapchat PREDICTORS PREDICTORS PREDICTORS PREDICTORS ‣ I place a lot of value on having ‣ I place a lot of value on having ‣ I place a lot of value on having ‣ I place a lot of value on having time to myself time to myself time to myself time to myself PROHIBITORS ‣ I have a large network of friends ‣ I have a large network of friends ‣ I have a large network of friends ‣ I like to forge my own path, free that I hang out with I hang out with I hang out with from the influence of others ‣ I rely on social media to stay ‣ I write online reviews about ‣ I rely on social media to stay ‣ I prefer to keep my opinions to current things or experiences I’ve tried current myself PROHIBITORS ‣ I rely on social media to stay PROHIBITORS ‣ I rely on social media to stay ‣ Basic technology is all I need, current ‣ I prefer to relax at home than go current the super high-tech stuff isn’t for ‣ I pride myself on being in the out on weekends me know about the latest and ‣ I write online reviews about greatest technology out there things or experiences I’ve tried PROHIBITORS ‣ Basic technology is all I need, ‣ I prefer to keep my opinions to the super high-tech stuff isn’t for myself me ‣ Basic technology is all I need, the super high-tech stuff isn’t for me ATTITUDES ASSOCIATED WITH CURRENT DIGITAL COMMUNICATION BEHAVIORS / 36 +