THE FUTURE OF DIGITAL COMMUNICATION CRITICAL EMAIL INFLUENCES All personality types use email, but those who work in a traditional office or are entering / exiting school are most likely to send email more in the future. Life stage Attitudes Work Environment CURRENT USAGE CURRENT USAGE CURRENT USAGE ‣ Started a new job / started college ‣ I place a lot of value on having time to myself ‣ In current position 5-10 years ‣ Got promoted ‣ Moved to a new city / state ‣ Bought a house or condo NEXT YEAR NEXT YEAR NEXT YEAR ‣ Opened my own business ‣ I place a lot of value on having time to myself ‣ Currently employed ‣ Graduated high school ‣ I have a large network of friends I hang out with ‣ Work in an office / job requires a lot of time ‣ I pride myself on being in the know about the latest on the computer and greatest technology out there ‣ Less than one year at current position NEXT FIVE YEARS NEXT FIVE YEARS NEXT FIVE YEARS ‣ Opened my own business ‣ I pride myself on being in the know about the latest ‣ Less than one year at current position ‣ Finished graduate school and greatest technology out there / 40 +