THE FUTURE OF DIGITAL COMMUNICATION CURRENT COMMUNICATION BEHAVIORS For consumer-to-company interactions, people prefer to follow companies on social media, receive newsletters, or email them directly. TOTAL 39% 39% Follow or “like” on social media 42% 35% Sign up for their newsletter 29% 31% 32% 34% Email company 28% 34% 32% 34% Download company’s app 28% 27% 20% 24% Call company directly 12% 20% 21% 19% Write reviews of products on 14% websites 24% 18% 14% Write reviews on company’s social 9% 11% media page 15% 10% 7% Tweet at company 8% 6% 4% Purchase items, but don’t initiate 27% anything further 24% 25% 25% Gen Z Millennials Gen X CONSUMER TO COMPANY INTERACTION PREFERENCES Q2A / How do you interact with companies you’re interested in or buy from? / 21 +