THE FUTURE OF DIGITAL COMMUNICATION CURRENT COMMUNICATION BEHAVIORS Regardless of generation, email of all types is an essential communication form today with incredibly high usage. 93% 68% Text message 97% Personal emails between me and 92% individual people I know (outside of 78% work) 87% 92% Phone calls 95% 94% Emails from companies sending me 68% 85% advertisements, coupons, receipts 69% Email 89% from purchases or password resets 68% 92% 88% 36% Social media 87% Professional emails between me and 77% people I work with 64% 55% 66% Social communication apps 75% 64% Professional emails between me and 24% 56% companies connected to my 44% Video chat 59% occupation 38% 38% CURRENT COMMUNICATION USE CURRENT EMAIL COMMUNICATION USE S7 / On the list below, please select which of these you’ve used in the past S8/ You mentioned that you currently use email to communicate with other month. people. Which of the following best describes the types of emails you send and receive? Gen Z Millennial Gen X (ages 13-21) (ages 22-34) (ages 35-50) / 17 +