THE FUTURE OF DIGITAL COMMUNICATION EXECUTIVE SUMMARY 83% of Gen Z believes their email usage will stay the same or increase in the next 5 years. Increase a lot 12% 13% 7% 19% 16% Increase a little 22% 23% 29% 62% Stay the same 52% 51% 35% Decrease a little 10% 9% 9% 12% Decrease a lot 4% 8% 4% 3% TOTAL Gen Z Millennial Gen X FUTURE CATEGORY ENGAGEMENT Q10 / Thinking ahead, how much more or less do you think you’ll be using each of these forms of communication in the next 5 years? / 10 +