THE FUTURE OF DIGITAL COMMUNICATION EXECUTIVE SUMMARY Executive Summary Email is essential, important and entrenched in the lives of people 1 / today across Generation Z, Millennials and Generation X. Over the next few years, Gen Z expects to increase their email 2 / usage the most of all generations. There is an overwhelming preference for email over all other 3 / communication forms when it comes to B2C interactions. Email is the channel where business is done from interactions inside 4 / a company to interactions between businesses and consumers to interactions between businesses. All personality types examined use email meaning it’s a nearly 5 / universal channel. That isn’t the case with other communications and social media tools. / 7 +