THE FUTURE OF DIGITAL COMMUNICATION THE DIGITAL COMMUNICATION HORIZON The vast majority of people – 88% and 85%, respectively – believe that their email usage will stay the same or increase in the next year and 5 years. Increase a lot 10% 10% 7% 12% 13% 7% 13% 19% 16% Increase a little 21% 24% 16% 22% 23% 26% 29% 66% 62% Stay the same 57% 52% 57% 51% 42% 35% Next Next 5 Next Next 5 Next Next 5 Next Next 5 1 2 3 4 5 6 7 8 9 10 11 year years year years year years year years TOTAL Gen Z Millennials Gen X Stay the same or 88% 85% 81% 83% 91% 88% 88% 85% increase FUTURE CATEGORY ENGAGEMENT Q7/Q8 / Thinking ahead, how much more or less do you think you’ll be using each of these forms of communication in the next year/next 5 years? / 26 +