THE FUTURE OF DIGITAL COMMUNICATION QUESTIONNAIRE STRUCTURE + STUDY DESIGN We built a survey questionnaire that holistically evaluated people’s relationship with digital communication. Basic Demographics 1 / SCREENER In the screener, we asked basic qualifying demographic questions like zip code, age, ethnicity, etc. We then probed on each respondent’s use of digital communication tools such as email, text Survey Qualification Questions (Screener) message, video chat, business communication apps, and social media. To move to the main questionnaire and respondents had to be communicating digitally. Platform/Content Preferences 2 / DIGITAL COMMUNICATION PERSPECTIVES Next, each respondent evaluated how they use different digital communication tools for different interactions, including catching up, sharing documents, or scheduling meetings. Company Interaction Preferences We also probed on respondents’ preferences in how they interact with companies they’re interested in or buy from. Current Category Engagement 3/ DIGITAL COMMUNICATION JOURNEY We then asked respondents to evaluate which communication forms are essential, important, or unnecessary to their lives. We also looked at types of emails (B2C, C2C, B2B) to assess any Past and Future Category Engagement differentiation there. Respondents then identified how much their communication behaviors have changed in the past few years and how likely they are to change in the next year or 5 years. Consumer Attitude and Influences 4/ CRITICAL CULTURAL INFLUENCES Respondents then answered a series of lifestyle and attitudes questions about their personality Societal Communication Influences and working environment. Demographics 5/ DEMOGRAPHICS Lastly, we asked a few more demographic questions including when they got their first email, marital status, and children in the household. / 5 +