THE FUTURE OF DIGITAL COMMUNICATION CURRENT COMMUNICATION BEHAVIORS 79% of consumers report that their email usage stayed steady or increased over the past 5 years. Email usage increase is even higher for younger generations. Increased a lot 19% 13% 21% 23% 22% Increased a little 26% 29% 29% 44% Stayed the same 35% 29% 27% Decreased a little 14% 10% 15% 16% Decreased a lot 6% 10% 6% 5% TOTAL Gen Z Millennial Gen X Stayed the same or 79% 79% 79% 79% increased PAST CATEGORY ENGAGEMENT Q6 / Now we’d like to understand how your communication habits have changed over the past few years. For each communication tool, how much has your usage increased or decreased? / 16 +