You could have… • Bought a list • Blurred the lines between marketing and transactional mail • Took their email address out of context and started marketing to them (e.g. they used their email as a username) 1

You could have… • Bought a list • Blurred the lines between marketing and transactional mail • Took their email address out of context and started marketing to them (e.g. they used their email as a username) 1